Working with SaaS, EdTech & E-Commerce teams
Working with SaaS, EdTech & E-Commerce teams
When growth breaks what's underneath, we rebuild it.
When growth breaks what’s underneath, we rebuild it.
We build the infrastructure growing companies run on.
Systems, data pipelines, and reporting that hold up under real pressure.
Trusted by teams worldwide.
Trusted by teams worldwide.
Trusted by teams worldwide.
Is this you?
You built something real but…
The infrastructure didn't keep up.
You built something real.
The infrastructure didn't keep up.
Tools don't talk to each other
Fragmented data, manual workarounds, no single source of truth.
Tools don't talk to each other
Fragmented data, manual workarounds, no single source of truth.
Tools don't talk to each other
Fragmented data, manual workarounds, no single source of truth.
Systems buckle under volume
What used to work at 10 people now breaks at 50.
Systems buckle under volume
What used to work at 10 people now breaks at 50.
Systems buckle under volume
What used to work at 10 people now breaks at 50.
Decisions made on gut, not data
Reporting that needs interpreting isn't reporting.
Decisions made on gut, not data
Reporting that needs interpreting isn't reporting.
Decisions made on gut, not data
Reporting that needs interpreting isn't reporting.
Services
Growth Infrastructure
Built for companies where the systems underneath need to keep up with what's above them.
Systems Architecture
Turn fragmented tools into a unified, scalable system built for your next stage.
Systems Architecture
Turn fragmented tools into a unified, scalable system built for your next stage.
Decision Intelligence
Build frameworks that surface the right signals before problems become expensive.
Decision Intelligence
Build frameworks that surface the right signals before problems become expensive.
Decision Intelligence
Build frameworks that surface the right signals before problems become expensive.
BI & Data Pipelines
Automated pipelines and dashboards that show what's actually happening, in real time.
BI & Data Pipelines
Automated pipelines and dashboards that show what's actually happening, in real time.
BI & Data Pipelines
Automated pipelines and dashboards that show what's actually happening, in real time.
E-Commerce Infrastructure
Aligned brand, CX, and backend systems, built to convert now and hold up at volume.
E-Commerce Infrastructure
Aligned brand, CX, and backend systems, built to convert now and hold up at volume.
E-Commerce Infrastructure
Aligned brand, CX, and backend systems, built to convert now and hold up at volume.
Growth Strategy
Clear mission, usable roadmap, real success criteria. Technical and business goals pointing the same way.
Growth Strategy
Clear mission, usable roadmap, real success criteria. Technical and business goals pointing the same way.
Growth Strategy
Clear mission, usable roadmap, real success criteria. Technical and business goals pointing the same way.
Applied R&D
Operational clarity over data overload. Spot structural cracks before they become costly.
Applied R&D
Operational clarity over data overload. Spot structural cracks before they become costly.
Applied R&D
Operational clarity over data overload. Spot structural cracks before they become costly.
The gaps show up late
You're moving fast.
The structure isn't.
You're moving fast.
The structure isn't.
You're moving fast.
The structure isn't.
Most teams learn to live with it. Until they can't.
Most teams learn to live with it. Until they can’t.
Fragmented data with no single source of truth
Systems built for an earlier stage that no longer hold
High-stakes decisions made without reliable information
Testimonials
What Clients Say
In their own words.
Rouhangeze Baichoo
Singer Songwriter Performer
Jazz FM
"Hugo did a great job polishing, rewriting and correcting the copy on my website. He delivered exactly what he promised on time and I am very happy to recommend him to anyone looking to create more impact and/or increase their online presence."
Rui Briceño
Coach and WKA European Champion
Fighters Evolution
"I came to Helicon Nova with a tournament and left with a brand. They built Genesis from scratch. Identity, positioning, everything. Their work brought in audiences I hadn't reached before. And the conversations with Hugo pushed me to think bigger about where this can actually go. Not many people combine creative quality with strategic thinking. They do."
Arno Wingen
Real Estate Entrepreneur
Prof. Results
"I've worked with Hugo across a few different businesses. If you need someone who truly understands the message you want to get across to your clients and through your brand, he's the guy. I'm pretty picky about my own communication, and I trust him with it completely. That should tell you enough."
Testimonials
What Clients Say
In their own words.
Rouhangeze Baichoo
Singer Songwriter Performer
"Hugo did a great job polishing, rewriting and correcting the copy on my website. He delivered exactly what he promised on time and I am very happy to recommend him to anyone looking to create more impact and/or increase their online presence."
Rui Briceño
Coach and WKA European Champion
"I came to Helicon Nova with a tournament and left with a brand. They built Genesis from scratch. Identity, positioning, everything. Their work brought in audiences I hadn't reached before. And the conversations with Hugo pushed me to think bigger about where this can actually go. Not many people combine creative quality with strategic thinking. They do."
Arno Wingen
Real Estate Entrepreneur
"I've worked with Hugo across a few different businesses. If you need someone who truly understands the message you want to get across to your clients and through your brand, he's the guy. I'm pretty picky about my own communication, and I trust him with it completely. That should tell you enough."
Testimonials
What Clients Say
In their own words.
Rouhangeze Baichoo
Singer Songwriter Performer
Rou
"Hugo did a great job as a polishing, rewriting and correcting the copy on my website. He delivered exactly what he promised on time and I am very happy to recommend him to anyone looking to create more impact and/or increase their online presence."
Rui Briceño
Coach and WKA European Champion
Fighters Evolution
"I came to Helicon Nova with a tournament and left with a brand. They built Genesis from scratch. Identity, positioning, everything. Their work brought in audiences I hadn't reached before. And the conversations with Hugo pushed me to think bigger about where this can actually go. Not many people combine creative quality with strategic thinking. They do."
Arno Wingen
Real Estate Entrepreneur
Prof. Results
"I've worked with Hugo across a few different businesses. If you need someone who truly understands the message you want to get across to your clients and through your brand, he's the guy. I'm pretty picky about my own communication, and I trust him with it completely. That should tell you enough."
Nina - Systems, Data & Infrastructure
Nina - Systems, Data & Infrastructure
Nina - Systems, Data & Infrastructure
There's a kind of person who walks into a burning building and starts taking notes.
Cold-headed. Methodical. Already thinking about what comes after the fire.
Nina is that person.
She builds data systems, decision frameworks, operational structures. The kind of work nobody notices until it's not there.
Business intelligence, applied R&D, large-scale platforms. She finds what's about to break before it does.
English, Hebrew, and Russian.
There’s a kind of person who walks into a burning building and starts taking notes.
Cold-headed. Methodical. Already thinking about what comes after the fire.
Nina is that person.
She builds data systems, decision frameworks, operational structures. The kind of work nobody notices until it’s not there.
Business intelligence, applied R&D, large-scale platforms. She finds what’s about to break before it does.
English, Hebrew, and Russian.
Hugo - Strategy, Brand & Growth
Fifteen years across sales, marketing, design, and copy. He was also a working musician for a good part of that.
Before Helicon Nova, he ran three businesses across interior design, retail fashion, and construction materials.
He works in English, Portuguese, and Spanish.
Most founders he meets have the same quiet problem:
They don't know how to make people care.
Hugo figures that out. Then he fixes it.
Hugo - Strategy, Brand & Growth
Fifteen years across sales, marketing, design, and copy. He was also a working musician for a good part of that.
Before Helicon Nova, he ran three businesses across interior design, retail fashion, and construction materials.
He works in English, Portuguese, and Spanish.
Most founders he meets have the same quiet problem:
They don't know how to make people care.
Hugo figures that out. Then he fixes it.
Fifteen years across sales, marketing, design, and copy. He was also a working musician for a good part of that.
Before Helicon Nova, he ran three businesses across interior design, retail fashion, and construction materials.
He works in English, Portuguese, and Spanish.
Most founders he meets have the same quiet problem:
They don’t know how to make people care.
Hugo figures that out. Then he fixes it.
FAQ
Questions worth asking
If something isn't answered here, reach out directly.
What services do you offer?
Systems architecture, decision intelligence, automated data pipelines, e-commerce infrastructure, and growth strategy for scaling organizations.
What services do you offer?
What services do you offer?
Systems architecture, decision intelligence, automated data pipelines, e-commerce infrastructure, and growth strategy for scaling organizations.
Who is this for?
Who is this for?
Who is this for?
What kinds of problems do you solve?
What kinds of problems do you solve?
What kinds of problems do you solve?
Do you work with our existing team?
Do you work with our existing team?
Do you work with our existing team?
How do you measure success?
How do you measure success?
How do you measure success?
What makes you different from typical agencies?
What makes you different from typical agencies?
What makes you different from typical agencies?
How do we start?
How do we start?
How do we start?
How much do your services cost?
How much do your services cost?
How much do your services cost?
Contact Us
Tell us what's breaking.
Tell us what's breaking.
We'll read it, and if there's a fit, we'll follow up within 24 hours with the next step.
We'll read it, and if there's a fit, we'll follow up within 24 hours with the next step.
For founders who are great at the work and stuck on the growth.
For founders who are great at the work and stuck on the growth.
For founders who are great at the work and stuck on the growth.
For founders who are great at the work and stuck on the growth.